Content marketing for the culinary business is now very important. Because the existence of the right marketing content has proven to be effective in converting buyers so that businesses can #Continue to Grow.
Still unfamiliar with the term content marketing? Let’s briefly discuss this content marketing. In simple terms, content marketing is a way for a company to promote its products creatively through content.
Therefore, content marketing is one of the marketing techniques for distributing relevant and consistent content to the audience. Content marketing can be light and entertaining or educational and useful.
Then how can content marketing convert buyers to your culinary business? The answer is that interesting content marketing can build relationships and interactions, and increase traffic until finally the audience believes and wants the products you sell.
Types Content Marketing
There are many types or forms of content marketing that you can apply. Here are some types of content marketing that you should know before starting to create them:
Visual, Audio, and Video-Based Content
As we all know, social media is currently consumed by many people. Visual, audio, and video-based platforms are also growing, such as Instagram, Youtube, TikTok, and others.
You can take advantage of this moment by creating content on these platforms. That way, you can reach a large audience and connect with them.
Text-Based Content
Even though the visual & video era is now dominating, it doesn’t mean that text-based content has been abandoned. Until now, search engines are still the main source of information used by the public. You can take advantage of this by creating content in the form of articles and blogs.
Live & Webinars
Nowadays, interactive videos can effectively convey information and educate customers.
Interactive Content Interactive
content allows your audience to participate in the content. It is a way of communicating and conversing with your audience. The form can be in the form of quizzes, polls, and so on.
User-Generated Content
User-generated content can be done by re-sharing content from your customers. Sharing consumer content makes them feel heard. It can also attract the attention of potential buyers and increase engagement and trust.
Content Marketing Ideas for Culinary Business
Are you confused about what content to create? Here are content marketing ideas that you can do to boost audience engagement:
Present useful information through the carousel
format carousel on several social media such as Instagram, it allows you to take several photos and videos at once. You can use this to create content that contains useful information for your audience. Present useful information or tips that suit your current audience.
Create a short tutorial
Giving tips or tutorials about cooking you can also do. There are also many trending menu hacks that you can make from the menu you have. The more delicious and unique, the more the audience will be interested in trying and buying your menu.
Introduce the team or employees
Introducing the team and employees can also be one way to attract customers, you know! Introduce the team or employees behind your cooking menu. Also, add stories about their role to be able to serve customers’ favorite menus.
Create a series of posts
Want to have an audience that can spend time with the content you create? Try to create a series of posts! Series posts allow you to share long-term themes or story ideas.
If you sell fried chicken, try making a series of posts about the best way to enjoy your fried chicken menu.
Try Instagram take-over
This time you can collaborate in a very fresh way! Collaborate with influencers that match your audience and then ask them to take over your culinary business’s social media accounts.
This is a powerful way to introduce your trademark. You can ask influencers to spend a day and share it on social media for your culinary venture. Then, don’t forget to share when the influencer enjoys one of your cooking menus.
Live streaming with special guests
This could be your next collaborative idea. Think of an interesting idea for your audience, then invite special guest stars such as experts or public figures who are suitable for the event.
Concept your show as attractive as possible and learn about fun talk shows.
Share interesting facts and statistics
Sharing funny and surprising facts is also liked by many people. Find out what your audience likes and share facts about those things.
Not only that, but you can also share the achievements of your culinary business. Good business results can help increase buyer confidence and attract potential buyers’ attention.
Share customer
testimonials Honest and simple customer testimonials can be helpful content for your potential buyers. By reading testimonials, they can learn and get to know your menu and culinary business services.
Hold quizzes and polls
Quizzes and polls can be done to increase engagement of your culinary business’s social media accounts. Not only that, quizzes and polls conducted by your audience can also be used as consideration data that help develop your business. Occasionally ask about their expectations and make the realization of those expectations to improve your service.
Share quotes interesting and motivational
You can share quotes as a way of interacting with customers. Not only that quotes as a medium to do brand awareness. This can be done by posting quotes related to the value of your culinary business.
Hold a giveaway or contest
It is undeniable, giveaways and contests with prizes can certainly attract the hearts of many people. You can do this to increase engagement or add followers to your social media account.
Create a countdown an event
countdown as one of the content ideas. Not only that, but countdowns can also help increase awareness of your next business plan or activity.
Recycle old content
If you run out of content ideas to upload, recycling old content can be an option. Repost your old content, and do some extra variations.
Celebrate important moments or holiday dates
Celebrating important moments or holiday dates can also be one of the fun content ideas. Also, involve special promos to enliven the moment to get increased sales.
Tell the activities behind the scenes
Did you know, the process of cooking in the kitchen can be interesting content for the audience? Take some photos or videos about the activities behind your culinary venture. Give interesting stories to make the content more interesting.
In addition to being interesting content, videos or photos about the cooking process of your business can also help increase customer trust. Through videos and photos of the cooking process, you can show how you process raw materials into appetizing food. Don’t forget to always use selected raw materials that are fresh and of good quality.
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