The COVID-19 pandemic has turned the catering industry on its head. As reported by CNBC Indonesia, around 5,000 employees in the catering business lost their jobs due to the pandemic.
The implementation of working from home (Working From Home) for employees, restrictions on extensive event activities, and the school from home (School from Home), have an impact on the performance of catering sales which so far depend on these three activities. Many have given up on the situation, but not a few also have hope for the days to come.
After a year, the new normal came. Opposed to pre-pandemic, in the era of the new normal, catering business owners are no longer targeting the realm of offices and large events, but household needs and activities on a smaller scale instead.
In addition, the owners of catering businesses also developed various innovations to survive. One of them is a healthy food catering business. A year later, the caterers began to reap the sweet results they planted. Based on the findings of the TaniHub Group team, 48% of catering businesses said that healthy food catering was increasingly in demand.
This shift in business trends indicates that catering businesses can survive and grow. Despite being hit by a pandemic, the catering business has excellent potential to be pursued. Its large target market makes the catering business promising.
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