Many marketing strategies for food industry only focus on theory. To develop a culinary business, we need to understand well so that the marketing strategy works well.
If you are still confused about what marketing strategies in the food industry are, remember the adage “out of sight, out of mind.” In simple terms, a marketing strategy is a way that we must do so that customers know the existence of our culinary business. Yep, the introduction is the beginning of falling in love.
Here is a guide to 9 most complete marketing strategies for the food industry that you can practice to attract many customers:
Create a Website
The website is an online representation of your culinary business. Through the website, you can provide complete information for your customers about your culinary business, ranging from menus, locations, ambiance, and interesting stories about your culinary business.
Not only to provide information, but you can also use the website to make sales online. Don’t forget to optimize your business website SEO so buyers can easily find it on the search page. Start to read the guide to optimizing website SEO.
Optimize Social Media
The following marketing strategy for the food industry is to optimize your culinary business’s social media. Social media is not just an account to show the existence of your business, but it can be a powerful weapon to attract buyers. Do these ways to optimize your social media:
Use copywriting and upload the best photos
In this era of all Instagram-able, promotions using the best photos and captions are the right way to attract buyers’ curiosity. Make the presentation and ambiance of your culinary business as attractive as possible. Add interesting captions about your cooking menu, such as how it smells, textures, tastes, ingredients, and the interesting story behind the dish.
Implement User-Generated Content (UGC)
User-Generated Content is a way to build good customer relationships and create a positive image for your culinary business. This method is done by reposting customer posts, actively interacting through comments or messages, and holding contests with prizes.
Increase the popularity of your culinary business by inviting the cooperation of influencers (social media owners with many followers). Invite them to work together, then provide your food menu for their review. This method is effective in attracting the attention of new buyers you want to reach. Don’t forget to choose influencers who have followers that match your target market.
Send Email Newsletters
Use the email newsletters to inform the latest menu or ongoing promotions on your restaurant. Collect contact data from your customers. Don’t forget to ask permission for them to be contacted by email.
Register to Restaurant Search Service Sites
Many sites are used as a guide by customers in finding the restaurant they want. Look for a list of these sites and register your culinary business there. In addition to being easier for buyers to reach, these sites also usually provide a review column for buyers. By registering on the site, your culinary business can get many reviews from customers.
Place Online Ads
Place online ads through social media such as Facebook or Instagram. Placing ads on Facebook or Instagram is quite effective in reaching the audience that you want. You can set a specific target audience, starting from gender, age, location, and even audience interests.
Create Membership or Loyalty Program
In addition to attracting new buyers, effective marketing strategies in the food industry must also be able to retain your old customers. You have to create a membership program or loyalty program so that your loyal customers will come back to the restaurant again.
Cooperation with the Community
The next marketing strategy for the food industry is collaborating with the community. Engage specific communities, such as the film, automotive, book, art, and other communities by providing special spaces and promotions for them. This is an effective way to introduce your restaurant to new customers. This also allows for “from mouth to mouth” promotions carried out by community activists.
Holding Live Music or Other Events Music
performance is one thing that has proven to be effective in attracting customers. Invite local musicians or professional musicians on certain days such as Saturdays and Sundays. In addition to musical performances, you can also hold other events such as discussions on interesting themes to certain training.
Forms of Good Culinary Business Image Good
Reviews not only come from visitor’s positive reviews. You need to know that you can also use bad reviews to form a good image. If your culinary business gets bad reviews from customers, then respond to those reviews with respect and courtesy. Thank them for visiting then do apologize. If necessary, also provide free vouchers or special offers for these customers.
In addition, you can also get a good restaurant image by consistently improving service. Supervise your culinary business management properly and maintain the taste of the best menu offerings that you have.
Also, make sure that you always use the best fresh products to serve the menu to customers. Choose a supplier like TaniHub Food Solutions that you can rely on at any time. TaniHub Food Solutions is ready to provide various fresh products with guaranteed delivery tomorrow. You can order it easily, just contact us via Whatsapp TaniHub Food Solutions by clicking here!