Healthy food business opportunities have become increasingly bright since the pandemic hit. Starting from catering businesses, restaurants, and food stalls, to home-based businesses with healthy food, there is a growing trend. This is inseparable from the increasing public awareness to implement a healthy lifestyle after the pandemic.
The problem of healthy food is also used by FAO (Food and Agriculture Organization). One of the agencies from the United Nations is intensifying a campaign on nutritious food for the theme of World Food Day 2022. With the tagline “Leave No One Behind”, FAO tries to aspire to make nutritious food accessible and a habit for everyone.
Two things are highlighted by FAO through the theme of World Food Day 2022. First, regarding access to healthy food for everyone. The FAO says that millions of people around the world are still unable to eat healthy foods. In fact, according to FAO, the availability of nutritious food is quite abundant. However, various challenges such as pandemics, conflicts, and climate change have had a considerable effect on some of the poor, especially in rural areas.
The second thing that FAO wants to highlight through the theme of World Food Day 2022 is the habit of consuming healthy food. According to FAO, we need to change the mindset of the people, especially the young urban generation, about food consumption.
FAO urges people to be more responsible for the food choices they consume. This is because the food consumed will affect the sustainability of food consumption and also the sustainability of health. There is a risk of disease from unhealthy foods, such as heart disease, hypertension, diabetes, and cancer.
Nutritious Food Campaign and Healthy Food Business Opportunity
So, what is the connection between FAO’s nutritious food campaign and the healthy food business? Let’s do a simple analysis through the celebration of Food Day 2022 and the movement made by FAO.
Let’s look at the two major highlights of FAO, namely access to healthy food and healthy food consumption habits. We can draw several conclusions related to the development of the healthy food business in the years ahead.
Market Penetration for Healthy Food Business Opportunities
According to FAO data, there are still many people, especially those poor in the world, who are unable to eat healthy food. This shows that the market penetration of the healthy food business is still limited to date. Only certain segments can enjoy healthy food, especially considering the price of healthy food which is usually more expensive than usual food.
This data from FAO certainly needs to be reviewed and adjusted to consumption data in Indonesia. However, this can be your starting point for conducting market research for the healthy food business. Do you currently have the right market segmentation? Is the price you offer following market penetration? What can you do to expand the market? Make sure you can answer these questions so that your business can continue to grow.
Healthy Food Business Opportunity Behind the Nutritious Food Campaign
What you can highlight for your business development besides data on the level of consumption of healthy food in the world is the FAO campaign. While data shows that many consumers still can’t afford healthy food, you shouldn’t ignore this campaign.
The nutritious food campaign carried out by FAO in celebration of Food Day 2022 has the potential to support the growth of your healthy food business. Indirectly, the campaign has invited and increased public awareness of the importance of consuming healthy food. That way, this campaign can encourage the demand for healthy food in the market.
Strategy for Healthy Food Business To Keep Growing
So, what can you do as a healthy food business owner? Based on some of the things described previously, some of the tips and strategies below that you can do to develop a healthy food business:
Understand Who Your Market Is
If you look at FAO data about the number of people who are not able to eat healthy food, then this is important for you to do regularly. and review. Find out who is the most appropriate target market for your current healthy food business. Are the targets that you set earlier correct? Once found, you can sell in two ways.
First, is the supply approach, which means you offer a product to a specific customer. Second, is the demand approach, meaning that you sell products based on market needs. Both can be done as long as the target market is clear.
Adjust Food Price Tag
If you have found your target market, you can next check the current price tag of your healthy food business. Compare that price with the market’s buying ability. If you are planning to expand your market, find out how much the market is willing to pay to buy your product.
Compare also with the selling prices of competitors and the markets they have managed to reach. Learning from them will make it easier for you to determine the right price for your healthy food business.
Present Products That Answer Problems
As a businessman, you must be sensitive to the environment. That way, you can present products that can answer problems in the market. Conduct ongoing research and innovation. Don’t stop, because updates are always happening in this era of information disclosure.
Not only that, this third point is closely related to the nutritious food campaign carried out by FAO. First, you can make your product a product that supports this campaign. Second, you can support the FAO campaign by intensifying a healthy living campaign through your business’s social media.
By supporting the FAO campaign, you have indirectly helped raise public awareness of the importance of eating healthy foods. This will help open the market for the healthy food business to be bigger.
Pay Attention to Service and Product Quality
In addition to providing healthy food solutions, make sure your business has provided a good experience for buyers. Maximize your service, and provide the best service for customers.
Good service must also go hand in hand with providing good quality products. Make sure you always provide food from fresh ingredients that are maintained in quality. Cooperate with trusted suppliers who can be relied on in choosing the best cooking raw materials.
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